I’m a marketing executive with 20+ years leading high‑growth digital brands across sports, gaming, and entertainment, building culturally resonant marketing engines that drive user acquisition, deepen loyalty, and scale revenue. My career spans iLottery, iCasino, sports betting, hospitality, and SaaS, giving me a rare cross‑section of experience at the intersection of sports culture, product innovation, and brand storytelling.

 

I’ve led multimillion‑dollar growth strategies for some of the most competitive gaming markets in North America, including the launch and expansion of iLottery and iCasino programs that generated billions in GGR, 7hundreds of thousands of first‑time depositors, and double‑digit YOY growth. As Head of Player & B2B Marketing at NeoPollard Interactive, I built and led a full‑stack marketing organization—brand, product, creative, CRM, content, and analytics—responsible for shaping the digital player experience across multiple states. My team’s work delivered a 36% YOY GGR increase, a 69% share of the U.S. iLottery market, and an EGR Award for Acquisition & Retention Partner of the Year. Earlier in my career, I served as VP of Marketing & Player Insights at IGT, where I repositioned an 80‑product lottery portfolio, led 30+ annual consumer insight studies, and drove a brand evolution that contributed to a 27% revenue increase to $4.83B.

 

Across every role, I’ve been the connective tissue between brand vision, product strategy, creative excellence, and cultural relevance—building teams that deliver breakthrough work and measurable business impact. I’m at my best leading organizations that want to scale, differentiate, and win in fast‑moving, competitive categories. Whether it’s launching new digital products, elevating brand presence, or building high‑performing teams, I bring a decisive, collaborative leadership style grounded in data, creativity, and a deep understanding of what motivates modern players and fans.